Barstool Sports Arizona Bowl - Website Design

As the Lead UI Designer, I was responsible for envisioning and transforming the visual aesthetics of the Barstool Sports Arizona Bowl website. Collaborating closely with key stakeholders and the marketing team, I actively contributed to the development of the site's brand strategy, objectives, and goals. Through conceptualization and presentation of multiple visual strategies, I played a vital role in supporting the UX process. As a result of our collective efforts, the project achieved outstanding success.